Interactive activities and learning path. Instant Access to our platform / multimedia content 1 year full access to the purchased courses.
Interactive activities and learning path. Instant Access to our platform / multimedia content 1 year full access to the purchased courses.
Interactive activities and learning path. Instant Access to our platform / multimedia content 1 year full access to the purchased courses.
Couse Description:Â This course explores networks and how managers and organizations can navigate them to produce successful strategic innovation outcomes. Although managers are increasingly aware of the importance of social relations for the inner-workings of the organization, they often lack insights and tools to analyze, influence or even create these networks. This course draws on insights from social network theory; insights sharpened by research in a number of different empirical settings including production, engineering, financial services, consulting, and R&D/hi-tech organizations.ÂCourse Objectives:Â- About social network theoryÂ
- How networked organizations are resilient and innovativeÂ
- How social network theory applies to both networks of independent associates as it does to traditional organizationsÂ
Course Description: This course is designed to help students develop the skills for formulating strategy. It provides an understanding of: Â- A firm's operative environment and how to sustain competitive advantage. Â
- How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities. Â
- How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position. Â
- Particular attention is paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.  Â
Course Objectives:Â- Develop a mastery of a body of analytical tools and the ability to take an integrative point of view. Â
- Use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time. Â
Course Description:Â This course is designed to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.ÂCourse Objectives:Â- Make marketing decisions in the context of general management
- Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably
- Use this knowledge in a brand management simulation Â
Course Description:Â This course covers a broad spectrum of issues in both the traditional functional areas such as finance, marketing, strategy and human resource management, logistics and transportation, and information technology, as well as cross-functional projects investigating, for example, the impact of leading edge information technology on business processes and client relationships in electronic commerce and supply chain management.ÂCourse Objectives: Â- understand the basic principles of project consultingÂ
- learn about Professional Standards and Best Practices in project consultingÂ
- work on strategic consulting projects that feature global marketing challenges (e.g., market entry decisions, consumer research, distribution channel analysis and other marketing strategy issues) Â
Course Description: This course introduces students to the steps necessary to analyze a problem in information technology and identify and define the computing requirements appropriate to its solution, with a focus on how to design, implement, and evaluate a computer-based system, process, component, or program to meet desired needs. Students learn to analyze the local and global impact of computing on individuals, organizations, and society. This course leads students to recognize the need for continuing professional development and imparts an understanding of professional, ethical, legal, security and social issues, and responsibilities in information technology. ÂCourse Objectives:Â- The fundamental connections linking core business strategy, technology, and innovationÂ
- How these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall successÂ
- About the latest trends and researchÂ
- About assessment methods for organization and management processes
- About special tools and techniques for managing and organizing Technology and InnovationÂ
Course Description:Â This course provides an understanding of how values shape individual ethical behaviors, and how these behaviors influence leadership and decision-making. It will provide practical knowledge and tools needed to effectively manage the everyday ethical conduct of employees. The course also discusses how legal, philosophical, and corporate practices influence ethical behavior for individuals and companies. Students examine how social, environmental, and stakeholder responsibilities, as well as different values impact ethical behavior in companies.ÂCourse Objectives:Â- Develop a usable framework for accurately identifying, considering, and acting in situations of ethical importanceÂ
- Understand why an individual’s basic beliefs about life necessarily drive one’s view of ethicsÂ
- Know the roles that culture and society play in determining ethical standardsÂ
- Understand the primary approaches to ethics, including self-interest, altruism, social contracts, virtue ethics, and natural lawÂ
- Practice applying ethical frameworks to classic and contemporary business issuesÂ
- Understand the debate about who should control businesses, including the purpose of business and the role of stakeholdersÂ
Course Description: This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps students to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. Topics encompass:- Process analysis
- Cross-functional and cross-firm integration
- Product development
- Information technology
- Technology and operations strategy
- Explain the strategic role of operations management and its competitive advantage for organizational survival
- Explain the relationships between the operations function and other functional areas of a business such as marketing, finance, and information systems, and how they can work together to achieve the business strategy
- Explain approaches to designing and improving processes
- Use relevant electronic spreadsheet tools (e.g. solver) to solve operations management problems
- Apply/analyze relevant quantitative models to solve real-world problems
- Appraise real-life business situation and suggest solution alternatives as related to operations management tools/techniques