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  • Course Description:

    This course will provide an understanding of the fundamentals of customer experience (CX) and the approaches used to measure customer satisfaction. Topics covered include the principles of CX, customer journey mapping, designing user-friendly experiences, customer feedback systems, and digital analytics. Participants will gain an understanding of how to use these concepts to create tailored experiences for their customers and improve overall satisfaction. Course Objectives:
    • Explain the principles and goals of customer experience (CX)
    • Identify key stages in a customer's journey
    • Design user-friendly experiences that meet customer expectations
    • Utilize effective feedback systems to measure customer satisfaction
    • Examine how digital analytics can be used to improve CX
    • Analyze trends in CX products and services
    • Develop strategies for implementing CX initiatives in different industries
    • Assess ethical considerations when gathering customer data
    • Demonstrate an understanding of principles related to CX
    • Implement measures for improving customer experience across channels
  • Course Description: This course will provide participants with an understanding of how to effectively communicate face-to-face. Topics covered include body language, building relationships, effective listening, presentation skills, and conflict resolution. Participants will gain an understanding of how to use these concepts to become more comfortable and confident when engaging in conversations with others. Course Objectives:
    • Identify factors that lead to successful communication
    • Utilize techniques for reading body language
    • Develop strategies for building relationships
    • Implement tactics for effective listening
    • Understand methods for giving presentations
    • Analyze approaches for conflict resolution
    • Leverage diplomatic language when appropriate during conversations
    • Identify best practices for managing stress during a conversation
    • Demonstrate an understanding of the principles related to face-to-face communication through written assignments and class discussions
    • Implement measures for continual improvement in interpersonal skills
  • Customer Service in Various Business Models

    Course Description: This course will provide an overview of customer service for different business models, including subscription-based services, e-commerce, and omnichannel retailing. Topics covered include identifying customer needs, adapting customer service for different platforms, emerging technologies for customer service, and understanding the role of data in customer service. Participants will gain an understanding of how to use these concepts to optimize their customer service strategies and ensure excellent experiences across all channels. Course Objectives:
    • Identify customer needs when providing services
    • Differentiate between subscription-based services, e-commerce, and omnichannel retailing
    • Apply appropriate communication strategies for each platform
    • Learn about emerging technologies used to enhance customer service
    • Understand the role of data in delivering personalized experiences
    • Develop strategies for optimizing customer service across multiple channels
    • Assess ethical considerations when handling personal information
    • Analyze how good customer service affects loyalty and revenue
    • Implement measures to ensure continual improvement in services
    • Demonstrate an understanding of principles related to various business models
  • Interactive activities and learning path. Instant Access to our platform / multimedia content 1 year full access to the purchased courses.
  • Interactive activities and learning path. Instant Access to our platform / multimedia content 1 year full access to the purchased courses.
  • Interactive activities and learning path. Instant Access to our platform / multimedia content 1 year full access to the purchased courses.
  • Interactive activities and learning path. Instant Access to our platform / multimedia content 1 year full access to the purchased courses.
  • Couse Description:  This course explores networks and how managers and organizations can navigate them to produce successful strategic innovation outcomes. Although managers are increasingly aware of the importance of social relations for the inner-workings of the organization, they often lack insights and tools to analyze, influence or even create these networks. This course draws on insights from social network theory; insights sharpened by research in a number of different empirical settings including production, engineering, financial services, consulting, and R&D/hi-tech organizations. 
    Course Objectives: 
    • About social network theory 
    • How networked organizations are resilient and innovative 
    • How social network theory applies to both networks of independent associates as it does to traditional organizations 
  • Course Description: This course is designed to help students develop the skills for formulating strategy. It provides an understanding of:  
    • A firm's operative environment and how to sustain competitive advantage.  
    • How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities.  
    • How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position.  
    • Particular attention is paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.   
    Course Objectives: 
    • Develop a mastery of a body of analytical tools and the ability to take an integrative point of view.  
    • Use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.  
  • Course Description:  This course is designed to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. 
    Course Objectives: 
    • Make marketing decisions in the context of general management
    • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably
    • Use this knowledge in a brand management simulation  

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