Course Description: This course focuses on marketing and communication strategies for public transport systems, including market analysis, branding, and public relations. Students will learn to develop and implement effective marketing campaigns to promote public transport. Course Objectives:

1. Understand the principles of public transport marketing and communication.
2. Learn about market analysis and branding in public transport.
3. Develop marketing strategies to promote public transport systems.
4. Implement communication and public relations campaigns.
5. Evaluate the impact of marketing and communication on public transport usage.

Course Outcomes:

1. Develop and implement marketing strategies for public transport.
2. Conduct market analysis to understand public transport users.
3. Create effective branding and communication campaigns.
4. Assess the impact of marketing on public transport usage.
5. Improve public transport systems through targeted marketing and communication.

Course Description: This course focuses on the scheduling and operation of public transport services, including timetable planning, resource allocation, and operational efficiency. Students will learn to optimize public transport operations to meet passenger needs. Course Objectives:

1. Understand the principles of public transport scheduling.
2. Learn about timetable planning and resource allocation.
3. Develop strategies for optimizing public transport operations.
4. Implement operational efficiency measures.
5. Evaluate the impact of scheduling and operations on service quality.

Course Outcomes:

1. Develop and implement effective public transport schedules.
2. Optimize resource allocation for public transport services.
3. Improve operational efficiency in public transport.
4. Assess the impact of scheduling on service quality.
5. Enhance the reliability and efficiency of public transport operations.