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  • Marketing business-to-business | Business | Online Courses

    $800

    Marketing business-to-business Course Syllabus

    Course Description: This course provides an overview of the fundamentals of business-to-business (B2B) marketing. It will cover topics such as understanding B2B markets, developing effective strategies and tactics, and leveraging digital tools for success. By the end of this course, you will have a comprehensive understanding of how to create successful B2B marketing campaigns. Course Objectives:
    • Understand the definition and purpose of B2B marketing
    • Identify key characteristics of B2B markets
    • Learn how to develop effective strategies and tactics for B2B marketing
    • Explore the use of digital tools in B2B marketing
    • Analyze different types of customer segments in a B2B market
    • Develop an understanding of pricing strategies for B2B markets
    • Understand the importance of building relationships in a B2B context
    • Learn how to measure and evaluate the success of a B2B campaign
    • Create an effective content strategy for a B2B market
    • Utilize data analysis techniques to inform decision-making in a B2B setting
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  • Marketing International | Business | Online Courses

    $800
    Marketing International Course Description: Marketing International is an advanced online course that covers the fundamental principles of marketing strategies and tactics on a global scale. This course will give you a deep understanding of the challenges and opportunities involved in marketing across different countries and cultures. You will learn how to develop effective marketing campaigns that resonate with international audiences and build strategies that can drive successful growth in global markets. Through interactive lectures, readings, discussions, and assignments, you will acquire the knowledge and skills required to design and implement international marketing campaigns. This course is ideal for professionals and students who are interested in pursuing careers in marketing, advertising, or international business, or anyone seeking to expand their knowledge and expertise in global marketing. Course Objectives:  
    • Understand the fundamental principles of international marketing and its relevance to global business operations
    • Analyze the cultural, political, and economic factors affecting international marketing and the impact of globalization and digitalization
    • Develop an understanding of the differences in legal and ethical frameworks for international marketing
    • Develop customer insight strategies that enhance brand image and marketing success
    • Understand the importance of localization for international marketing campaigns
    • Develop a comprehensive understanding of pricing policies, distribution channels, communication, and product development strategies
    • Develop skills in effective segmentation, targeting, and positioning of products and services in global markets.
    • Understand the role of research methods in international marketing and use statistical data to inform decision making
    • Analyze the effect of emerging technologies and their impact on international marketing
    • Apply marketing theory and principles to real-world problems and evaluate the effectiveness of international marketing strategies
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  • Marketing Management | Business | Online Courses

    $800

    Marketing Management Course Syllabus

    Course Description: This course is designed to provide students with the knowledge and skills needed to manage marketing activities in an organization. Students will learn about marketing information systems and research, the marketing mix, customer segmentation, pricing strategies, product positioning, and more. By the end of this course, students will be able to develop effective marketing plans and strategies that can be used to increase sales and profits. Course Objectives:
    • Understand the fundamentals of marketing management
    • Develop an understanding of market research methods
    • Learn how to identify customer segments and target markets
    • Analyze pricing strategies for different products or services
    • Understand the importance of product positioning in a competitive market
    • Create effective promotional campaigns for different products or services
    • Develop an understanding of digital marketing techniques such as SEO, PPC, and social media advertising
    • Learn how to measure the success of a marketing campaign using analytics tools such as Google Analytics
    • Understand how to create effective content for digital channels such as websites, blogs, and social media platforms
    • Develop an understanding of global marketing trends and best practices
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  • Marketing on the Internet | Business | Online Courses

    $800
    Marketing on the Internet Course Description: Marketing on the Internet is a comprehensive online course that covers the essential principles of digital marketing. This course will give you an in-depth understanding of how to effectively market products and services online. You will learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. Through interactive lectures, readings, discussions, and assignments, you will develop the knowledge and skills required to design and implement a successful digital marketing campaign. This course is ideal for business owners, aspiring marketers, and digital marketing professionals who want to improve the online visibility of their products and services. Course Objectives:  
    • Understand the fundamental principles of digital marketing and its different channels
    • Analyze online consumer behavior and implement targeted digital marketing campaigns
    • Apply search engine optimization (SEO) best practices to website content
    • Develop strategies for content marketing, including writing and publishing blog posts for different audiences
    • Understand social media marketing and target-specific audiences using social media platforms
    • Develop effective email marketing campaigns
    • Implement a pay-per-click advertising campaign by creating keywords, ad groups, and bidding strategies
    • Understand data analytics and create performance metrics to measure the efficiency of digital marketing campaigns
    • Develop a digital marketing campaign across multiple platforms to create a cohesive brand experience
    • Analyze a campaign’s performance and make data-driven decisions to strengthen future marketing strategies
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  • Marketing through Social Media | Business | Online Courses

    $800

    Introduction to Social Media Marketing Course Syllabus

    Course Description: Social media marketing is an essential part of any digital marketing strategy. This course will provide you with the knowledge and skills necessary to create and execute a successful social media marketing plan. You will learn how to use popular social media networks such as Facebook, Instagram, and Twitter to reach your target audience, build brand awareness, and increase sales. The course will also cover topics such as content creation, analytics, and best practices for social media marketing. Course Objectives:
    • Understand the fundamentals of social media marketing
    • Learn how to create a comprehensive social media marketing plan
    • Identify the most effective platforms for reaching your target audience
    • Develop strategies for creating engaging content
    • Analyze data from various social media networks
    • Utilize best practices for optimizing campaigns
    • Implement tactics for increasing brand awareness
    • Leverage tools and technologies to maximize results
    • Monitor trends in the industry and adjust strategies accordingly
    • Measure the success of campaigns and identify areas for improvement
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  • Marketing your Non-Profit | Non-Profit | Online Courses

    $800

    Course Description:

    This course is designed to provide an introduction to online marketing for non-profit organizations. Through this course, students will explore various digital tools and platforms available for helping their non-profits reach their goals more effectively and efficiently. Students will learn about search engine optimization (SEO), content creation, email marketing, website analytics, social media management, and other topics related to effective online marketing strategies. By the end of this course, the student should be better equipped with the know-how of developing creative campaigns that drive a measurable ROI in order to help further their mission.  
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  • Marketing, an Introduction | Business | Online Courses

    $800

    Introduction to Marketing Course Syllabus

    Course Description: Marketing is a key business function that helps organizations reach their goals by connecting with customers and creating relationships. It involves understanding customer needs, developing strategies to meet those needs, and then executing those strategies in order to create value for customers. This course will provide an introduction to the fundamentals of marketing, including topics such as market research, segmentation, positioning, branding, communication strategies, and more. By the end of this course, you will have a better understanding of how marketing works and how it can be used to achieve organizational objectives. Course Objectives:
    • Understand the fundamentals of marketing
    • Learn about different types of markets and customer segments
    • Develop an understanding of market research techniques
    • Explore various methods for segmenting markets
    • Gain knowledge about positioning and branding strategies
    • Learn about communication strategies for reaching target audiences
    • Understand the importance of customer loyalty programs
    • Develop an understanding of pricing strategies and tactics
    • Discover how to measure marketing performance using metrics such as ROI and KPI's
    • Analyze case studies to gain insight into real-world applications of marketing principles
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  • Masonry | Construction | Online Courses

    $800

    Masonry Syllabus

    Course Description: This course provides an introduction to the basics of masonry. Participants will gain a solid foundation in masonry and learn through real-life applications and examples from everyday work. Through hands-on activities, participants will acquire knowledge on laying brick and block designs, as well as the proper selection of tools for the job. By the end of this course, participants should have developed the necessary skills to apply their newfound knowledge to design unique structures with aesthetically pleasing outcomes. Course Objectives: 1.      Basic masonry principles 2.      How to lay brick and block arrangements 3.      Utilizing proper tool selection for successful projects 4.      Using safety protocols when constructing your project 5.      Applying creativity when designing structures 6.      Identifying suitable materials needed for construction processes 7.      Gaining confidence in working with different materials 8.      Developing basic problem-solving skills related to patterns used during the construction process 9.      Improving team communication strategies when completing tasks together
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  • Masonry | Vocational Training | Online Courses

    $500

    Masonry Syllabus

    Course Description: This course provides an introduction to the basics of masonry. Participants will gain a solid foundation in masonry and learn through real-life applications and examples from everyday work. Through hands-on activities, participants will acquire knowledge on laying brick and block designs, as well as the proper selection of tools for the job. By the end of this course, participants should have developed the necessary skills to apply their newfound knowledge to design unique structures with aesthetically pleasing outcomes. Course Objectives: 1.      Basic masonry principles 2.      How to lay brick and block arrangements 3.      Utilizing proper tool selection for successful projects 4.      Using safety protocols when constructing your project 5.      Applying creativity when designing structures 6.      Identifying suitable materials needed for construction processes 7.      Gaining confidence in working with different materials 8.      Developing basic problem-solving skills related to patterns used during the construction process 9.      Improving team communication strategies when completing tasks together
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  • Master´s Thesis | Teaching & Education | Online Courses

    $800

    Master’s Thesis 

    Course Description:    This course allows students to design and investigate a research-based project focusing on a specific topic within their field of study.    

    This course may be repeated for a total of 8 credit hours.  

    Learning Objectives:  
    • Develop and design a rigorous research project with input from their online instructor  
    • Conduct the research and present the findings  
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