- Reading
- Writing
- Conversational
Writing Essentials
Course Description: Writing Essentials is an online course designed to help participants develop their writing skills. The course covers a range of topics, from grammar and composition to creative literary talents. Through this course, participants will gain the skills they need to excel at business communications, express themselves clearly online, and take their creative literary talents to the next level. Learning Objectives:- Understand the four main styles of writing (expository, persuasive, descriptive, narrative)
- Learn how to apply grammar rules in written work
- Develop an understanding of composition techniques and strategies
- Practice effective business communication techniques
- Increase proficiency in expressing oneself online
- Enhance creative literary talents through practice and feedback
- Develop a strong foundation for future writing courses or projects
- Improve overall writing skills by practicing with real-world examples and scenarios
- Learn how to effectively edit one’s own work for clarity and accuracy of content and style
- Gain confidence in one’s ability to write effectively for various purposes and audiences
Interactive activities and learning path. Instant Access to our platform / multimedia content 1 year full access to the purchased courses.
Effective Business Writing
Course Description: This course will teach you the fundamentals of effective business writing. You will learn how to apply the top ten principles of good business writing to your work and how to deploy simple tools to dramatically improve the quality of your written communication. By the end of this course, you will be able to write clear, concise, and persuasive business documents that are tailored to specific audiences. Learning Objectives:- Understand the importance of audience analysis when writing for business purposes
- Learn techniques for improving grammar and punctuation in business documents
- Become familiar with different types of business documents such as memos, emails, reports, and proposals
- Develop an understanding of how to structure a document for maximum clarity and impact
- Practice strategies for editing and proofreading business documents before submission
- Acquire knowledge about how to use visuals effectively in business documents such as charts, graphs, tables, and diagrams
- Learn best practices for formatting documents such as font size, line spacing, and margins
- Understand the principles of persuasive writing and how they can be applied in a professional setting
- Gain insight into how technology is changing the way we communicate in a business context (e-mail etiquette)
- Develop skills for creating effective presentations that are tailored to specific audiences and objectives
Fundamentals of Technical Writing
Course Description: This course is designed to help you become a successful technical writer. You will learn the fundamentals of technical writing, including how to write and edit documentation for a product, translate complex information into easily understood language, use good grammar and punctuation, structure your writing to make it more compelling and engaging, present ideas in an organized manner, generate relevant ideas for your audience and purpose, and overcome writer's block. You will also gain knowledge on topics such as interviewing skills, desktop publishing, and formatting. Learning Objectives:- Learn how to write and edit documentation for a product
- Translate complex information into easily understood language
- Use good grammar and punctuation
- Structure your writing to make it more compelling and engaging
- Present ideas in an organized manner
- Generate relevant ideas for your audience and purpose
- Overcome writer's block
- Gain knowledge on interviewing skills
- Learn about desktop publishing and formatting
- Understand the principles of technical writing such as quality content, audience, purpose, accessibility, and grammar
Literature and Composition
Course Description: The purpose of this course is to develop your understanding of the ways writers use language to provide meaning and pleasure; the focus of the course is “close critical analysis of imaginative literature,” which includes a study of a work’s structure, its style, its themes, an author’s use of figurative language, imagery, symbolism, tone, etc.Learning Objectives:- Understand a work’s complexity
- Analyze how that meaning is embodied in literary form
- Understand how particular literary elements or features contribute to meaning
- Explore relevant features of the text
- Develop complexity and sophistication in their writing
Basic Business MathematicsPrerequisite: NoneCourse Description: This course is designed for anyone with a high school diploma or GED seeking fundamental math skills which can be applied for moving into management positions with any company. Course topics can be applied to managing personnel, construction and home repairs, and developing and understanding basic bookkeeping financial statements.Math is an important part of managing business. Get to know some commonly used fractions and their decimal equivalents, area and perimeter formulas, angle measurements, and financial formulas — including understanding interest rates and common financial acronyms — to help with your business tasks.Course Objectives:- Demonstrate an understanding of business terms, forms, tasks through the application of business mathematics
- Solve problems relating to personal finance
- Demonstrate math skills used in personnel management, purchasing, and sales
- Demonstrate mathematical processes involved in bookkeeping
- Increase skill in estimating and evaluating answers
- Develop speed and accuracy in the performance of fundamental mathematics processes
Course Description: This course is designed for anyone with a high school diploma or GED seeking fundamental math skills which can be applied for moving into management positions with any company. Course topics can be applied to managing personnel, construction and home repairs, and developing and understanding basic bookkeeping financial statements. Math is an important part of managing business. Get to know some commonly used fractions and their decimal equivalents, area and perimeter formulas, angle measurements, and financial formulas — including understanding interest rates and common financial acronyms — to help with your business tasks. Course Objectives:- Demonstrate an understanding of business terms, forms, tasks through the application of business mathematics
- Solve problems relating to personal finance
- Demonstrate math skills used in personnel management, purchasing, and sales
- Demonstrate mathematical processes involved in bookkeeping
- Increase skill in estimating and evaluating answers
- Develop speed and accuracy in the performance of fundamental mathematics processes
The Psychology of Attracting New Customers Training, for Non-Sale People Course Syllabus
Course Description: This course is designed to help non-sale people understand the psychology of attracting new customers. It will provide you with the knowledge and skills to effectively use psychological principles to engage and convert potential customers. You will learn how to identify customer needs, create compelling messages, and build relationships that drive sales. Course Objectives:- Understand the fundamentals of consumer psychology
- Identify customer needs and motivations
- Develop effective marketing strategies
- Create persuasive messages that resonate with customers
- Leverage emotional triggers to influence customer decisions
- Utilize social proof techniques to increase conversions
- Build relationships with customers through personalization
- Identify opportunities for upsells and cross-sells
- Analyze customer data to optimize marketing efforts
- Measure success using key performance indicators (KPIs)
Digital Marketing & Social Networks & The Google Advantage Course Syllabus
Course Description: This online course will provide an overview of digital marketing, social networks, and the advantages of using Google. It will cover topics such as the benefits of social media marketing, best practices for Google+, and the advantages and disadvantages of both social media ads and Google Ads. Students will learn how to use these tools to create successful digital marketing campaigns. Course Objectives:- Understand the fundamentals of digital marketing
- Learn about the different types of social networks available
- Identify the benefits of using Google+ for digital marketers
- Develop an understanding of best practices for creating a successful Google+ Business page
- Compare and contrast the advantages and disadvantages of both social media ads and Google Ads
- Analyze how to use these tools to create successful digital marketing campaigns
- Explore trends in social media advertising
- Examine when it is necessary to use Google Ads instead of social media ads
- Investigate how to leverage the power of popular social media networks for marketing and branding goals
- Discover ways to push brand image and online presence with Google+