Course Description: This course explores the use of social media marketing in the hospitality industry, covering strategy development, content creation, customer engagement, and performance measurement. Course Objectives:

• To understand the importance of social media marketing in hospitality.
• To develop effective social media strategies.
• To create engaging content for social media platforms.
• To measure the success of social media campaigns.

Learning Outcomes:

• Explain the role of social media in hospitality marketing.
• Develop comprehensive social media marketing plans.
• Create and curate engaging content.
• Analyze and improve social media marketing performance.

Course Description: This course covers advanced topics in hospitality marketing, including digital marketing, customer relationship marketing, and marketing analytics. Course Objectives:

• To understand current trends in hospitality marketing.
• To develop advanced digital marketing strategies.
• To enhance customer relationship marketing efforts.
• To analyze marketing data for strategic insights.

Learning Outcomes:

• Identify and explain current trends in hospitality marketing.
• Create and implement advanced digital marketing strategies.
• Strengthen customer relationships through marketing efforts.
• Use marketing analytics to drive decision-making.