Course Description:
This course will provide participants with an understanding of how to effectively represent their business online. Topics covered include developing and promoting brand identities, utilizing social media to engage with customers, creating content for websites, improving search engine rankings, and utilizing digital marketing techniques. Participants will gain an understanding of how to use these concepts to create a consistent and engaging presence online.
Course Objectives:
- Identify the components of a successful brand identity
- Utilize social media platforms to engage with customers
- Create compelling content for websites
- Improve search engine rankings using SEO techniques
- Implement effective digital marketing strategies
- Analyze trends in web design and user experience
- Assess ethical considerations when handling customer data
- Develop strategies for representing businesses across multiple channels
- Demonstrate an understanding of the principles related to business representation through written assignments and class discussions
- Implement measures for continual improvement in website performance
