Course Description: This course explores the principles and techniques of market analysis in telecommunications, including market research, competitive analysis, and market segmentation. Students will learn to conduct market analysis to support business decisions in telecommunications.
Course Objectives:
- Understand the principles of telecommunications market analysis.
- Learn about market research techniques and tools.
- Develop strategies for competitive analysis and market segmentation.
- Conduct market analysis to support business decisions in telecommunications.
- Evaluate the impact of market analysis on telecommunications operations.
Course Outcomes:
- Explain the principles of telecommunications market analysis.
- Conduct market research using various techniques and tools.
- Develop and implement competitive analysis and market segmentation strategies.
- Use market analysis to support business decisions in telecommunications.
- Assess the impact of market analysis on telecommunications operations.
