Description
Course Contents:
Unit 1: Introduction to Hospitality Marketing
- Overview of marketing principles.
- Importance of marketing in hospitality.
Unit 2: Market Research and Analysis
- Techniques for market research.
- Analyzing market trends and consumer behavior.
Unit 3: Branding in Hospitality
- Developing a strong brand identity.
- Brand positioning strategies.
Unit 4: Digital Marketing Strategies
- Leveraging social media and digital platforms.
- Creating effective online marketing campaigns.
Unit 5: Customer Relationship Management
- Building and maintaining customer loyalty.
- CRM technologies and applications.
Unit 6: Social Media Marketing
- Utilizing social media for brand promotion.
- Engaging with customers online.
Unit 7: Sales and Promotion
- Effective sales techniques.
- Planning and executing promotional campaigns.
Unit 8: Marketing Metrics and Analytics
- Measuring marketing effectiveness.
- Analyzing marketing data for decision-making.
Unit 9: Integrated Marketing Communications
- Coordinating marketing efforts across channels.
- Developing cohesive marketing messages.
Unit 10: Capstone Project
- Developing a strategic marketing plan.
- Implementing marketing strategies learned in the course.
Evaluation:
- Participation and Engagement (20%)
- Case Studies and Projects (30%)
- Midterm and Final Exams (30%)
- Capstone Project (20%)
AC Language School online continuing education certifications offer a modern, innovative approach to learning for the global market. Our certifications are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.
- Interactive activities and learning path
- Instant access to our platform/multimedia content
- 1-year full access to the purchased courses
