Course Description: This course focuses on marketing and communication strategies for public transport systems, including market analysis, branding, and public relations. Students will learn to develop and implement effective marketing campaigns to promote public transport.
Course Objectives:
- Understand the principles of public transport marketing and communication.
- Learn about market analysis and branding in public transport.
- Develop marketing strategies to promote public transport systems.
- Implement communication and public relations campaigns.
- Evaluate the impact of marketing and communication on public transport usage.
Course Outcomes:
- Develop and implement marketing strategies for public transport.
- Conduct market analysis to understand public transport users.
- Create effective branding and communication campaigns.
- Assess the impact of marketing on public transport usage.
- Improve public transport systems through targeted marketing and communication.
