Principles of Luxury Hospitality | Hospitality | Online Courses

$800

Course Description: This course provides an understanding of luxury hospitality, focusing on customer experience, service standards, marketing, and branding.

Course Objectives:

  • To understand the principles of luxury hospitality.
  • To enhance guest experience in luxury settings.
  • To learn about luxury service standards.
  • To develop marketing and branding strategies for luxury hospitality.

Learning Outcomes:

  • Explain the characteristics of luxury hospitality.
  • Enhance customer experience in luxury settings.
  • Implement luxury service standards.
  • Develop effective marketing and branding strategies.
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Description

Course Contents:

Unit 1: Understanding Luxury Hospitality

  • Definition and characteristics
  • Key players and trends

Unit 2: Customer Experience in Luxury Hospitality

  • Enhancing guest experience
  • Personalization and attention to detail

Unit 3: Luxury Service Standards

  • Service excellence
  • Training for luxury service

Unit 4: Marketing and Branding

  • Strategies for luxury branding
  • Effective marketing techniques

Unit 5: Innovations in Luxury Hospitality

  • Trends and future developments
  • Technology and luxury services

Evaluation:

  • Participation and Engagement (20%)
  • Practical Projects (30%)
  • Midterm Exam (20%)
  • Final Exam (30%)

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