Course Description:
This course is designed to provide an introduction to online marketing for non-profit organizations. Through this course, students will explore various digital tools and platforms available for helping their non-profits reach their goals more effectively and efficiently. Students will learn about search engine optimization (SEO), content creation, email marketing, website analytics, social media management, and other topics related to effective online marketing strategies. By the end of this course, the student should be better equipped with the know-how of developing creative campaigns that drive a measurable ROI in order to help further their mission.
