Marketing Management Course Syllabus
Course Description:
This course is designed to provide students with the knowledge and skills needed to manage marketing activities in an organization. Students will learn about marketing information systems and research, the marketing mix, customer segmentation, pricing strategies, product positioning, and more. By the end of this course, students will be able to develop effective marketing plans and strategies that can be used to increase sales and profits.
Course Objectives:
- Understand the fundamentals of marketing management
- Develop an understanding of market research methods
- Learn how to identify customer segments and target markets
- Analyze pricing strategies for different products or services
- Understand the importance of product positioning in a competitive market
- Create effective promotional campaigns for different products or services
- Develop an understanding of digital marketing techniques such as SEO, PPC, and social media advertising
- Learn how to measure the success of a marketing campaign using analytics tools such as Google Analytics
- Understand how to create effective content for digital channels such as websites, blogs, and social media platforms
- Develop an understanding of global marketing trends and best practices
