Marketing International
Course Description:
Marketing International is an advanced online course that covers the fundamental principles of marketing strategies and tactics on a global scale. This course will give you a deep understanding of the challenges and opportunities involved in marketing across different countries and cultures. You will learn how to develop effective marketing campaigns that resonate with international audiences and build strategies that can drive successful growth in global markets.
Through interactive lectures, readings, discussions, and assignments, you will acquire the knowledge and skills required to design and implement international marketing campaigns. This course is ideal for professionals and students who are interested in pursuing careers in marketing, advertising, or international business, or anyone seeking to expand their knowledge and expertise in global marketing.
Course Objectives:
- Understand the fundamental principles of international marketing and its relevance to global business operations
- Analyze the cultural, political, and economic factors affecting international marketing and the impact of globalization and digitalization
- Develop an understanding of the differences in legal and ethical frameworks for international marketing
- Develop customer insight strategies that enhance brand image and marketing success
- Understand the importance of localization for international marketing campaigns
- Develop a comprehensive understanding of pricing policies, distribution channels, communication, and product development strategies
- Develop skills in effective segmentation, targeting, and positioning of products and services in global markets.
- Understand the role of research methods in international marketing and use statistical data to inform decision making
- Analyze the effect of emerging technologies and their impact on international marketing
- Apply marketing theory and principles to real-world problems and evaluate the effectiveness of international marketing strategies
