Marketing business-to-business Course Syllabus
Course Description:
This course provides an overview of the fundamentals of business-to-business (B2B) marketing. It will cover topics such as understanding B2B markets, developing effective strategies and tactics, and leveraging digital tools for success. By the end of this course, you will have a comprehensive understanding of how to create successful B2B marketing campaigns.
Course Objectives:
- Understand the definition and purpose of B2B marketing
- Identify key characteristics of B2B markets
- Learn how to develop effective strategies and tactics for B2B marketing
- Explore the use of digital tools in B2B marketing
- Analyze different types of customer segments in a B2B market
- Develop an understanding of pricing strategies for B2B markets
- Understand the importance of building relationships in a B2B context
- Learn how to measure and evaluate the success of a B2B campaign
- Create an effective content strategy for a B2B market
- Utilize data analysis techniques to inform decision-making in a B2B setting
