Introduction to Marketing Course Syllabus
Course Description:
Marketing is a key business function that helps organizations reach their goals by connecting with customers and creating relationships. It involves understanding customer needs, developing strategies to meet those needs, and then executing those strategies in order to create value for customers. This course will provide an introduction to the fundamentals of marketing, including topics such as market research, segmentation, positioning, branding, communication strategies, and more. By the end of this course, you will have a better understanding of how marketing works and how it can be used to achieve organizational objectives.
Course Objectives:
- Understand the fundamentals of marketing
- Learn about different types of markets and customer segments
- Develop an understanding of market research techniques
- Explore various methods for segmenting markets
- Gain knowledge about positioning and branding strategies
- Learn about communication strategies for reaching target audiences
- Understand the importance of customer loyalty programs
- Develop an understanding of pricing strategies and tactics
- Discover how to measure marketing performance using metrics such as ROI and KPI’s
- Analyze case studies to gain insight into real-world applications of marketing principles
