Introduction to Cruise Line Management | Hospitality | Online Courses

$800

Course Description:
This course provides an introduction to managing cruise line operations, including guest services, itinerary planning, safety protocols, and marketing. Participants will gain insights into the cruise industry.

Course Objectives:

  • Understand the principles of cruise line management.
  • Develop effective guest services and itinerary planning strategies.
  • Implement safety protocols and marketing plans for cruise operations.

Learning Outcomes:

  • Apply cruise line management principles in hospitality settings.
  • Develop and implement guest services and itinerary planning strategies.
  • Ensure safety and promote cruise services effectively.
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Description

Course Contents:

Unit 1: Introduction to Cruise Line Management

  • Overview of cruise line management concepts.
  • Importance of cruise line management in hospitality.

Unit 2: Guest Services on Cruise Lines

  • Developing and managing guest services on cruise lines.
  • Enhancing guest satisfaction and experience.

Unit 3: Itinerary Planning

  • Techniques for effective itinerary planning.
  • Developing engaging and appealing cruise itineraries.

Unit 4: Safety Protocols

  • Implementing safety protocols and procedures.
  • Ensuring the safety and security of guests and crew.

Unit 5: Marketing and Sales for Cruise Lines

  • Marketing strategies for cruise lines.
  • Promoting cruise services effectively.

Evaluation:

  • Participation and Engagement (20%)
  • Practical Projects (30%)
  • Midterm Exam (20%)
  • Final Exam (30%)

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