Description
Course Contents:
Unit 1: Introduction to Sales and Marketing
- Overview of sales and marketing concepts.
- Importance of sales and marketing in hospitality.
Unit 2: Market Segmentation and Targeting
- Techniques for market segmentation and targeting.
- Identifying target markets.
Unit 3: Branding and Positioning
- Developing and implementing branding strategies.
- Positioning the brand in the market.
Unit 4: Digital Marketing Strategies
- Leveraging digital platforms for marketing.
- Creating effective digital marketing campaigns.
Unit 5: Sales Techniques and Strategies
- Techniques for effective sales.
- Developing sales strategies.
Unit 6: Customer Relationship Management
- Building and maintaining customer relationships.
- Utilizing CRM technologies.
Unit 7: Marketing Metrics and Analytics
- Measuring marketing performance.
- Analyzing marketing data for decision-making.
Unit 8: Integrated Marketing Communications
- Coordinating marketing efforts across channels.
- Developing cohesive marketing messages.
Unit 9: Case Studies in Hospitality Marketing
- Successful sales and marketing implementations.
- Lessons learned from case studies.
Unit 10: Capstone Project
- Developing a sales and marketing plan.
- Implementing sales and marketing strategies learned in the course.
Evaluation:
- Participation and Engagement (20%)
- Case Studies and Projects (30%)
- Midterm and Final Exams (30%)
- Capstone Project (20%)
AC Language School online continuing education certifications offer a modern, innovative approach to learning for the global market. Our certifications are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.
- Interactive activities and learning path
- Instant access to our platform/multimedia content
- 1-year full access to the purchased courses
