Course Description:
This course explores marketing principles and strategies specific to the hospitality industry. Topics include market segmentation, branding, digital marketing, and customer relationship management. Participants will learn to market hospitality services effectively.
Course Objectives:
- Understand the principles of marketing in hospitality.
- Develop effective marketing strategies and plans.
- Utilize digital marketing tools and techniques.
Learning Outcomes:
- Apply marketing principles in hospitality settings.
- Develop and implement effective marketing strategies.
- Utilize digital marketing tools and techniques effectively.
