Description
Course Contents:
Unit 1: Introduction to Brand Management
- Overview of brand management concepts.
- Importance of brand management in hospitality.
Unit 2: Brand Identity Development
- Techniques for developing brand identity.
- Creating a strong brand image.
Unit 3: Brand Positioning Strategies
- Developing and implementing brand positioning strategies.
- Differentiating the brand from competitors.
Unit 4: Marketing Communications
- Strategies for effective marketing communications.
- Developing marketing messages and campaigns.
Unit 5: Brand Equity Measurement
- Measuring brand equity.
- Analyzing brand performance.
Unit 6: Digital Branding
- Leveraging digital platforms for brand promotion.
- Developing digital branding strategies.
Unit 7: Case Studies in Brand Management
- Successful brand management implementations.
- Lessons learned from case studies.
Unit 8: Crisis Management for Brands
- Managing brand crises.
- Developing crisis management plans.
Unit 9: Future Trends in Brand Management
- Exploring future trends in brand management.
- Preparing for changes in the branding landscape.
Unit 10: Capstone Project
- Developing a brand management plan.
- Implementing brand management strategies learned in the course.
Evaluation:
- Participation and Engagement (20%)
- Case Studies and Projects (30%)
- Midterm and Final Exams (30%)
- Capstone Project (20%)
AC Language School online continuing education certifications offer a modern, innovative approach to learning for the global market. Our certifications are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.
- Interactive activities and learning path
- Instant access to our platform/multimedia content
- 1-year full access to the purchased courses
