Hospitality Analytics Basics | Hospitality | Online Courses

$800

Course Description:
This course provides an introduction to data analytics in the hospitality industry, including data collection, analysis techniques, and the application of insights to improve business performance. Participants will learn to make data-driven decisions.

Course Objectives:

  • Understand the principles of data analytics.
  • Develop skills for data collection and analysis.
  • Apply data insights to improve business performance.

Learning Outcomes:

  • Apply data analytics principles in hospitality settings.
  • Collect and analyze hospitality data effectively.
  • Make data-driven decisions to improve performance.
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Description

Course Contents:

Unit 1: Introduction to Data Analytics

  • Overview of data analytics concepts.
  • Importance of data analytics in hospitality.

Unit 2: Data Collection Methods

  • Techniques for data collection.
  • Collecting relevant and accurate data.

Unit 3: Data Analysis Techniques

  • Analyzing data using various techniques.
  • Interpreting data insights.

Unit 4: Business Intelligence Tools

  • Key business intelligence tools.
  • Implementing BI tools in hospitality.

Unit 5: Applying Data Insights

  • Using data insights to improve performance.
  • Techniques for data-driven decision-making.

Evaluation:

  • Participation and Engagement (20%)
  • Practical Projects (30%)
  • Midterm Exam (20%)
  • Final Exam (30%)

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