Description: Participants will explore techniques for marketing hospital services and effective communication with stakeholders. The course covers branding, public relations, patient communication, and the use of digital marketing tools. Practical projects will help participants develop and implement marketing plans.
Objectives:
- Understand healthcare marketing principles.
- Develop effective marketing strategies.
- Implement communication plans for various stakeholders.
- Utilize digital marketing tools and techniques.
- Evaluate the effectiveness of marketing campaigns.
Units:
- Introduction to Healthcare Marketing
- Branding and Positioning in Healthcare
- Market Research and Analysis
- Marketing Strategies and Planning
- Public Relations in Healthcare
- Patient Communication and Engagement
- Digital Marketing in Healthcare
- Social Media and Online Presence
- Evaluating Marketing Effectiveness
- Case Studies and Marketing Projects
