Course Description:
This course explores the growing field of health and wellness tourism, including wellness program design, health and wellness services, marketing strategies, and customer experience. Participants will learn to create and manage wellness tourism offerings.
Course Objectives:
- Understand the principles of health and wellness tourism.
- Develop effective wellness programs and services.
- Implement marketing strategies for wellness tourism.
Learning Outcomes:
- Apply health and wellness tourism principles in hospitality settings.
- Develop and implement wellness programs and services.
- Market wellness tourism effectively.
