Course Description:
This course is designed to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.
Course Objectives:
- Make marketing decisions in the context of general management
- Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably
- Use this knowledge in a brand management simulation
