Enrollment Management in Higher EducationÂ
Course Description:Â Â Â
This course will provide a comprehensive overview of principles and practices of strategic process including marketing and recruitment through graduation. Participants will have exposure to contemporary issues and legal problems in enrollment management.Â
Learning Objectives:Â
- learn to set realistic enrollment goalsÂ
- identify and secure sufficient resources to meet enrollment objectivesÂ
- understand how to develop an annual marketing and recruitment plan as well as a three-to-five-year strategic enrollment and revenue planÂ
- examine how to build your recruitment database and inquiry poolÂ
- understand how to track your marketing and recruitment activitiesÂ