Digital Marketing & Social Networks & The Google Advantage Course Syllabus
Course Description:
This online course will provide an overview of digital marketing, social networks, and the advantages of using Google. It will cover topics such as the benefits of social media marketing, best practices for Google+, and the advantages and disadvantages of both social media ads and Google Ads. Students will learn how to use these tools to create successful digital marketing campaigns.
Course Objectives:
- Understand the fundamentals of digital marketing
- Learn about the different types of social networks available
- Identify the benefits of using Google+ for digital marketers
- Develop an understanding of best practices for creating a successful Google+ Business page
- Compare and contrast the advantages and disadvantages of both social media ads and Google Ads
- Analyze how to use these tools to create successful digital marketing campaigns
- Explore trends in social media advertising
- Examine when it is necessary to use Google Ads instead of social media ads
- Investigate how to leverage the power of popular social media networks for marketing and branding goals
- Discover ways to push brand image and online presence with Google+
