Description
Course Contents:
Unit 1: Introduction to Digital Marketing
- Overview of digital marketing concepts.
- Importance of digital marketing in hospitality.
Unit 2: Website Optimization
- Techniques for optimizing websites.
- Enhancing website user experience and performance.
Unit 3: Search Engine Optimization (SEO)
- Understanding SEO principles and practices.
- Implementing SEO strategies to improve online visibility.
Unit 4: Content Marketing
- Developing and implementing content marketing strategies.
- Creating engaging and relevant content.
Unit 5: Social Media Marketing
- Leveraging social media platforms for marketing.
- Developing effective social media marketing campaigns.
Unit 6: Email Marketing
- Strategies for email marketing.
- Creating and managing email campaigns.
Unit 7: Paid Advertising (PPC)
- Understanding paid advertising principles.
- Developing and managing PPC campaigns.
Unit 8: Marketing Analytics
- Measuring digital marketing performance.
- Analyzing marketing data for decision-making.
Unit 9: Digital Marketing Trends
- Exploring future trends in digital marketing.
- Preparing for changes in the digital marketing landscape.
Unit 10: Capstone Project
- Developing a digital marketing plan.
- Implementing digital marketing strategies learned in the course.
Evaluation:
- Participation and Engagement (20%)
- Case Studies and Projects (30%)
- Midterm and Final Exams (30%)
- Capstone Project (20%)
AC Language School online continuing education certifications offer a modern, innovative approach to learning for the global market. Our certifications are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.
- Interactive activities and learning path
- Instant access to our platform/multimedia content
- 1-year full access to the purchased courses
