Customer Service in Various Business Models
Course Description:
This course will provide an overview of customer service for different business models, including subscription-based services, e-commerce, and omnichannel retailing. Topics covered include identifying customer needs, adapting customer service for different platforms, emerging technologies for customer service, and understanding the role of data in customer service. Participants will gain an understanding of how to use these concepts to optimize their customer service strategies and ensure excellent experiences across all channels.
Course Objectives:
- Identify customer needs when providing services
- Differentiate between subscription-based services, e-commerce, and omnichannel retailing
- Apply appropriate communication strategies for each platform
- Learn about emerging technologies used to enhance customer service
- Understand the role of data in delivering personalized experiences
- Develop strategies for optimizing customer service across multiple channels
- Assess ethical considerations when handling personal information
- Analyze how good customer service affects loyalty and revenue
- Implement measures to ensure continual improvement in services
- Demonstrate an understanding of principles related to various business models
