Course Description:Â This course covers a broad spectrum of issues in both the traditional functional areas such as finance, marketing, strategy and human resource management, logistics and transportation, and information technology, as well as cross-functional projects investigating, for example, the impact of leading edge information technology on business processes and client relationships in electronic commerce and supply chain management.Â
Course Objectives: Â
- understand the basic principles of project consultingÂ
- learn about Professional Standards and Best Practices in project consultingÂ
- work on strategic consulting projects that feature global marketing challenges (e.g., market entry decisions, consumer research, distribution channel analysis and other marketing strategy issues) Â
