Course Description: This course focuses on marketing and sales strategies in the airline industry, including market analysis, branding, and customer relationship management. Students will learn to develop and implement effective marketing campaigns to enhance airline performance.
Course Objectives:
- Understand the principles of airline marketing and sales.
- Learn about market analysis and segmentation in aviation.
- Develop branding and positioning strategies for airlines.
- Implement customer relationship management techniques.
- Evaluate the impact of marketing and sales strategies on airline performance.
Course Outcomes:
- Develop and implement effective airline marketing campaigns.
- Conduct market analysis and segmentation for airline services.
- Develop branding and positioning strategies to enhance airline performance.
- Implement customer relationship management techniques.
- Assess and improve the impact of marketing and sales strategies on airline operations.
