Description
Course Contents:
Unit 1: Strategic Planning in Hospitality
- Overview of strategic planning processes.
- Developing strategic goals and objectives.
Unit 2: Organizational Behavior
- Theories of organizational behavior.
- Managing organizational culture.
Unit 3: Leadership in Hospitality
- Leadership styles and their impact.
- Developing effective leadership skills.
Unit 4: Innovation and Change Management
- Implementing innovative practices.
- Managing change in hospitality settings.
Unit 5: Financial Management
- Budgeting and financial planning.
- Financial statement analysis.
Unit 6: Marketing Strategies
- Advanced marketing techniques.
- Digital marketing and social media strategies.
Unit 7: Human Resources Management
- Talent acquisition and retention.
- Performance management.
Unit 8: Operations Management
- Enhancing operational efficiency.
- Quality management systems.
Unit 9: Customer Relationship Management
- Building and maintaining customer relationships.
- CRM technologies and their applications.
Unit 10: Capstone Project
- Developing a comprehensive management plan.
- Implementing strategies learned in the course.
Evaluation:
- Participation and Engagement (20%)
- Case Studies and Projects (30%)
- Midterm and Final Exams (30%)
- Capstone Project (20%)
AC Language School online continuing education certifications offer a modern, innovative approach to learning for the global market. Our certifications are composed of interactive components such as multimedia, simulations, and virtual reality activities that are tailored to various learning styles and cultures. These components help create an engaging and immersive learning environment for participants. We also provide video instruction which can be used to quickly understand concepts or review material in the future. Additionally, we incorporate social elements like discussion forums, assignments, and gamification to encourage participant engagement with the course material. With our cutting-edge online education courses, learners can gain knowledge quickly while having a dynamic experience.
- Interactive activities and learning path
- Instant access to our platform/multimedia content
- 1-year full access to the purchased courses
